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Selected work
Brand · Story · Web

AFTER HOURS.
Turning a philosophy into a coherent public presence.

An original identity and website connecting a larger idea with community access, commerce, and a technical product layer.

AFTER HOURS brand website

The challenge

A concept with a strong point of view needed more than a logo. The language, visual identity, public website, community entry points, commerce, and technical details all needed to reinforce the same idea.

The approach

  1. Define a recognizable identity and editorial voice before expanding the experience.
  2. Build the public website around the story while keeping actions and technical details understandable.
  3. Connect brand, community, commerce, and the product layer without making them feel like separate projects.

What this work demonstrates

  • Original identity carried through a complete digital experience
  • Storytelling connected to practical customer paths
  • Creative direction paired with hands-on technical execution
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